You need to read Purple Cow: transform your business by being remarkable.
Seth Godin is the author and has great insight on the changing face of business and marketing.
Now this book is dedicated to the business world, but the principles are transferable to the church. On page 38, he discusses cheating, not as you would normally think of cheating, but in a new market business sense. As you look at the following, ask yourself a question, Are you, as a witness for Jesus or is the Church cheating? We should be!
· JetBlue Airways is cheating. Their low-cost structure, underused airports, and young, non-union staff gives them an unfair advantage.
· Starbucks is cheating. They invented the coffee bar phenomenon, and now whenever we think coffee, we think Starbucks.
· Amazon.com is cheating. They learned from the mistakes of the first-generation portals and they don’t carry the baggage of their peers.
· Wendy’s is cheating. Their flexibility allows them to introduce half a dozen salad-based entrees, capturing a big chunk of the adult market.
· HBO is cheating. Because they have to program original shows only one night a week, HBO can focus and invest and cream the networks.
None of these companies are using the old-fashioned advertising-based techniques to win. To their entrenched (but nervous) competitors, these companies appear to be cheating because they’re not playing by the rules.
As believers and Churches we need to quit playing by the rules of the 1950s and start CHEATING!!
Why aren’t you cheating?
