One of the coolest Books I’ve read recently is the Purple Cow: Transform your business by being remarkable. Seth Godin the author recently published the follow up; “The Big Moo.” I’ve not got to read this yet, but I hope to get it soon. Mark Batterson posted recently the following about it.

Just finised reading The Big Moo by Seth Godin. Godin makes an observation that is so profound at the outset it’s worth reading a few times: “Good enough isn’t good enough .”

That’s especially true for churches! Here’s why. The people we’re trying to minister to are being blown away by the retailers they shop at, the shows they watch, and the restaurants they eat at. Our competition has upped the ante!

If the church stays the same we lose ground via creative inflation.

One of my core convictions is that the church ought to be the most creative place on the planet. Good isn’t good enough. We’ve got to practice creative incarnation. We’re got to be innovating and changing all the time!

Jack Welch said, “When the rate of change outside exceeds the rate of change inside, the end is in sight.”

Let me take it one step further: when the rate of change outside exceeds the rate of change inside the byproduct is irrelevance. We get further and further out of touch with reality.

I think most of us spend most of our time in left-brain reactive mode. We’re reacting to the urgent instead of doing ministry out of our right-brain imagination.

Prayer is the key to right-brain leadership. It’s the only way to stay proactive.

The right-brain is unorthodox and unconventional. It’s resourceful. It’s not the world of formulas. It’s the realm of dreams, mystery, creativity, and originality. It is the world of make believe. And isn’t that what we’re trying to do?

Good isn’t good enough! We’ve got to do better than good.

I’d rather have one God idea than a thousand good ideas!