Been reading Seth Godin’s, “Really Bad PowerPoint,� Seth is making a point about emotion in communication. I really like his thought here:
You can wreck a communication process with lousy logic or unsupported facts, but you can’t complete it without emotion. Logic is not enough. If all it took was logic, no one would smoke cigarettes. No one would be afraid to fly on airplanes. And every smart proposal would be adopted. No, you don’t win with logic. Logic is essential, but without emotion, you’re not playing with a full deck.
We must play with a “full deck� when we’re communicating the gospel message of the love of Christ. Logic is not enough.
