In the January/February issue of Outreach magazine, Koshy Muthalaly draws our attention to two southern California churches, Soulfarers Community and Epic Church. Each month, 15 to 20 volunteers “shower love and concern on moms as young as 14 years old. The volunteers pamper teen mothers with manicures and haircuts; distribute donated baby basics… and chat over breakfast.”

If this isn’t a simple, clear example of good church marketing, I don’t know what is. What a great approach that puts consoling before condemning–something a lot of people (and churches) could learn from. Including me. (From Church Marketing Sucks)