Marketing Mistakes Churches Should Avoid from Pastors.com:
1. Thinking marketing is worldly. (I love this line: “True, [markteing] is a business discipline–but that doesn’t make it evil.”)
2. Not targeting an audience.
3. Not learning needs of the people you want to reach.
4. Not connecting your ministry communication to the people’s needs.
5. Not matching media channels to the target audience.
6. Not having a communication plan.
7. Not following up on your communication.
